Hamilton Staff Openings

Please email your resume and cover letter to: lmcphail@gordonconwell.edu


Director of Marketing & Communications

Position Summary:
The Director of Marketing & Communications is responsible for developing and implementing effective marketing, communication and public relation strategies to increase awareness and understanding of the seminary’s vision, mission, differentiating strengths and educational programs among regional, national and international audiences. Responsibilities include, but are not limited to, the creation of publication and marketing materials in conjunction with the Admissions Office(s) and Office of Advancement; development of digital content and advertising strategies and oversight of content management systems and maintenance of the website; dissemination of seminary news through multiple channels, including local, regional and national print and broadcast news outlets and Contact Magazine. The Director of Marketing & Communications will collaborate and coordinate marketing and public relations activities with designated personnel for every campus/program institution-wide.

Key Responsibilities:

  1. Strategic Planning–Institutional Marketing: Creates and executes a strategic plan for a comprehensive marketing and communications and program consistent with the overall needs of the seminary’s multiple campuses, programs and centers. Directs the development of advertising for all campuses/programs, and oversees market research needed to create targeted and effective ads and ad campaigns. Plan includes a robust digital advertising and social media strategy covering all platforms beneficial to seminary marketing. (35%)
     
  2. Department Leadership: Oversees workflow planning, development and prioritization for all collateral, digital content strategy and advertising (including writing, design and publication of all marketing brochures, viewbooks, annual reports, letters, and other materials to support enrollment efforts. Partners with admissions to develop digital funnel-building efforts. Leads ongoing web development and enhancement, and working with campus and program marketing coordinators, ensures propagation of the website for all campuses and programs. Manages the daily functions of the Marketing & Communications (MARCOM) department, including budget planning and management, staff assignments and routine internal seminary requests. Provides leadership and guidance of publications and creative services including brand management. (35%)
     
  3. Manages Editorial and Direct Communications: Writes a wide variety of pieces, including, but not limited to, letters, marketing collateral, web, blog and email copy. Must have ability to research and interview for original projects, as well as craft text from material provided by institutional offices. Provides writing and editing support to the president and other leadership personnel on significant sensitive communications with the seminary’s constituencies. Ensures that all materials developed by the Marketing & Communications office are reviewed, edited and proofread to comply with brand and style standards. Maintain and update the seminary’s editorial policy and encourage its adherence. (20%)
     
  4. Directs Media & Public Relations: In collaboration with the vice president of enrollment management & marketing, manages media relations for all campuses, serves as a spokesperson for the seminary, and works with senior leadership and faculty in relationship to the media. Provides communications leadership for community relations, serves as a seminary liaison with the community and creates any needed external communications to represent the seminary to local communities. Provides communications counsel and guidance for crisis communications and is the primary point person for media in crisis situations in coordination with the president and vice president of enrollment management & marketing. Writes any needed external communications vehicles related to situation. Partners with each campus to address specific public relations needs. (10%)
     
  5. Performs other duties at the request or direction of the Vice President of Enrollment Management & Marketing.

Education and Experience:

  • Should possess the minimum of a bachelor’s degree in communications, marketing, advertising or a related field.
  • Senior level experience of at least three to five years in leading the MARCOM function in a not-for-profit organization is preferred.
  • Knowledge of evangelical organizations and theological education is a requisite.
  • A strong working knowledge of marketing, digital content strategy, creation, writing articles and press releases and must demonstrate strong writing, editing and verbal skills.
  • Should demonstrate strong interpersonal and effective team-building skills.
  • Should possess an in-depth understanding of, and proficiency in, media relations, advertising, web development, Microsoft Office and WordPress.
  • Must have the ability to participate as a self-starting team player and be able to juggle multiple priorities.
  • Skills in search engine optimization of content (SEO) and/or web analytics desired.

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Digital Education Manager

Position Summary:    

Under the supervision of the Dean of Digital Education, this position is responsible for the advising, registration, and student care functions of Gordon-Conwell’s distance education programs as well as assisting the Educational Technologist and Instructional Designer with the maintenance and support of school’s educational technology solutions and course content development. The Manager is a customer-service-driven person who sees every contact with students, staff, and faculty as an opportunity to add value to the educational technology services provided by the Seminary. Efficient and detail-oriented completion of numerous administrative tasks comprises a significant portion of the job. Other responsibilities include primary coordination and entry of Semlink courses into school systems, communication with all Gordon-Conwell campuses and programs about Semlink offerings, general administrative support, management of student workers, and ensuring compliance with state authorization and other relevant laws.

Key Responsibilities:

  1. Student Care and User Support: Act as the first point of contact for student users of educational technology resources by solving problems, providing assistance, and ensuring follow through on outstanding user issues. Monitor student progress in online courses in cooperation with instructors, noting students who are failing to participate. Maintain an up-to-date understanding of theological vocabulary and degree programs. Assist the Educational Technologist in providing support to staff and faculty users of educational technology resources. Build cross-departmental relationships and coordinate with Technology Services and Media Services as necessary to provide excellent service to all constituencies. (35%)
     
  2. Semlink Administrative Support: Take initiative for the primary support of all administrative tasks related to the offerings of the Semlink program. Assists the Dean of Digital Education in aligning course design and delivery schedules with needs of programs and campuses. This includes planning Semlink offerings, working with division chairs and deans to identify appropriate instructors, communication with instructors, and issuing development and delivery contracts. Ensure the smooth rollover and creation of Semlink courses in the school’s SIS and LMS. Proofread and update new instances of supported courses. Update Semlink courses in LMS as necessary due to course content or software changes. Perform a variety of tasks related to Semlink registration functions and ensure prompt communication of relevant issues to the Dean of Digital Education and registration offices at the school’s four campuses. Maintain webpages for Semlink program. (30%)
     
  3. Office Management: Manage the day-to-day functioning of the Digital Education Office through ordering of office supplies and equipment, keeping office space and equipment organized, training and managing student workers, taking meeting notes, keeping digital assets organized, creating documentation, producing reports, working with the Educational Technologist to coordinate services with third-party vendors, and supporting the administrative needs of the Dean of Digital Education. (10%)
     
  4. Content Production Support: As needed, support the Educational Technologist and Instructional Designer with the creation, capture, and/or editing of learning objects for online courses. Assist in post-production content preparation as necessary to create new course materials. (15%)
     
  5. Compliance with State Authorization and Other Laws: Ensure that the seminary meets all authorization requirements for states in which the seminary has a presence or students; maintain school’s application and active status for SARA with the state of Massachusetts. Serving as the institutional liaison and working with other seminary departments, track and submits state authorizations requests and renewals as required and report authorization concerns and status to the Dean of Digital Education as needed or when requested. Work to ensure that the office is in compliance with ADA, FERPA, and relevant copyright laws. (5%)
     
  6. Research and Innovation: As directed by the Dean of Digital Education, perform research and produce reports on aspects of the school’s online distance education program, peer schools’ programs, and/or the latest advances that pertain to educational technology and online education best practices.  Work to create low-cost, innovative improvements to the online user experience with existing or new technologies and make recommendations to the Dean of Digital Education. (5%)
     
  7. Perform other duties as necessary.

Required Competencies:

  • Technical Knowledge: Understanding of LMS usage with experience in administrative capacity coordinating course sites. Experience with Student Information Systems in a capacity accessing student records, course records, and creating and modifying data. Ability to provide support with basic OS and features of Mac and Windows platforms. Full competency with Microsoft Office: Word, Excel, PowerPoint. Ability to use web conferencing software (e.g., Zoom, Skype, Lync) with webcam for student and faculty support. Experience with website content maintenance.
     
  • Customer Service: Strong customer service skills with ability to display empathy with students, instructors, and staff.
     
  • Communication and Interpersonal Effectiveness: Must have strong written and verbal communication skills and be able to communicate in a manner that allows technical information to flow freely and smoothly to both technical and non-technical audiences. Demonstrated ability to collaborate and serve in a team environment that requires collegiality and regular collaboration with Media and Technology coworkers across multiple locations.
     
  • Reporting and Monitoring: Ability to generate complex reports using database reporting software. Ability to proactively monitor enrollment and attrition data and recommend retention strategies accordingly.

Education and Experience:

  • Bachelor’s degree in a relevant field or commensurate experience.
  • Experience working with higher education administrative systems (i.e., LMS and SIS), especially enrollment management and retention functions.
  • Experience in lay or clergy local church ministry, para-church ministry, or missionary work (anticipated paths of most graduates) preferred.
  • Experience working in a decentralized, multi-location organization strongly preferred.

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