Campaign Monitor Email Communications - Marketing & Communications

Campaign Monitor Email Communications

Gordon-Conwell Theological Seminary uses Campaign Monitor for email communications to large, external and mixed groups. Using Campaign Monitor, and the calendar described below, will ensure that:

  • we have consistent and up-to-date email lists with tracking tools so that we can better reach our intended audiences and gauge their engagement with our emails;
  • our constituents receive timely communications that are well-designed and branded consistently;
  • our cross-seminary communications are timed appropriately so that they don’t overlap, causing a negative impact to user experience and the effectiveness of our emails.

If you are not yet set up and trained to use Campaign Monitor, please fill out the Campaign Monitor Use Policy.

If you are already trained and set up to use Campaign Monitor, please schedule all emails or ask any questions with the Email Communications Request form.

Campaign Monitor Training

Before you use Campaign Monitor for the first time, the Marketing and Communications Office will schedule a short training to introduce you to the system. Your email client will have a branded email template ready for you.

For additional training, please take advantage of Campaign Monitor’s training videos, and email the Marketing and Communications Office if you have any questions.

Process for Sending Emails

  • Before you are given access to Campaign Monitor, you must review and consent to the Campaign Monitor Use Policy. Once the Marketing and Communications Office and Alumni Office receive and review your signed formed, you will be given access to Campaign Monitor and to an email client with appropriate list(s).
  • Submit an Email Communications Request form. All emails sent through Campaign Monitor must be scheduled at least 3 business days in advance, with your draft received two business days in advance. The Marketing and Communications Office will review requests and confirm whether or not there is a scheduling conflict.
    • If a new or revised template is needed or desired, or if you need help pulling and setting up a contact list, please indicate this in the Email Communications Request form at the time of scheduling and schedule your email at least 5 business days in advance. Depending on the complexity of your request and/or the project queue, additional time may be required.
  • Duplicate the template in your email client to design your email.
  • Send yourself a test email, and review it according to the email checklist (see below).
  • Once you have done an initial review of your email, please send it to the Marketing and Communications Office for final approval. You will receive a response in two business days.

Email Checklist

Senders should send themselves a test email to review the following:

  • Subject (short and compelling) and the appropriate sender email have been added
  • Body copy does not exceed 200 words
  • Primary call to action and the most important information is above-the-fold (e.g., what displays on a device without scrolling)
  • Grammar and spelling
  • Formatting (e.g., images and text are displaying correctly on both computers and mobile phones) and style (e.g., appropriate branding is used and campus names are consistent with editorial guidelines; both guides are available on the Resources page)
  • All images have alt text descritpions added
  • Complete information, including full event details and working links

Once the email has been reviewed and edits have been implemented, a new test send should be emailed to the Marketing and Communications Office.

Request a Project

Request Form